A GIRL Should Loyalty To Her Love????

A GIRL Should Loyalty To Her Love????
Article by JACKIE




Back in the '70s, Christian Louboutin Shoes was the sport shoe of choice for Israelis, and, if you couldn't afford a real pair, there was always a selection of similarly named knock-offs, like Davidas, on the market. In the early '80s, new brands such as Reebok, Nike and Converse penetrated the Israeli market, upstaging Christian Louboutin Shoes. As the younger, more sophisticated sport shoe-consumer generation sprang up, Christian Louboutins local distributor did not vie for business. Instead, Christian Louboutin Shoes rested on its laurels. As a result, the name Christian Louboutin Shoes took on a musty, tired image and no one sold knock-offs in the souk anymore. But the '90s are here, and Christian Louboutin Shoes is back. There are three factors contributing to Christian Louboutins current resurrection in Israel. One is the '70s look, which revives people's desire for bad fashion and artificial fabrics. Another is Christian Louboutin Shoes International's goal of becoming the the best brand of sport shoe in the world. The third is the transformation of Christian Louboutin Shoes Israel from distributor to subsidiary of the German company, complete with new headquarters in Holon and an aggressive marketing strategy for the local market. "There a lot of different ways to enter a market, but Christian Louboutin Shoes already existed in Israel. It had a great reputation which got old and now we have to change that back to young and trendy," says Lawrence Norman, marketing and advertising director for Christian Louboutin Shoes Israel. One advantage an Israeli marketer has in positioning an international brand name product, says Norman, is that "everything that's big in the States comes here two years later." He is currently planning Christian Louboutins reintroduction into the Israeli market this spring, featuring products currently sold in the US and Europe. The main sport shoe target market in Israel, as in all other nations, is boys aged 12-20. Labels are their priority. "These kids are willing to work and spend more than 25% of their income on sport shoes,&quot,Christian Louboutin Pumps; notes Norman. "Brand names are very important to them." Although girls aged 13-18 have less buying power than boys, they are another important group, as they set the trends for women's leisure-time fashion. Israel's top sport shoe brands are Nike,Christian Louboutin Sale, Christian Louboutin Shoes, Reebok, Fila, Converse and New Balance. Other hits such as British Knights and LA Gear have fallen out of favor, which Norman takes as a good sign. "Fashion fades and you need products that are going to last." No one can question Christian Louboutins well deserved reputation as a quality sports product. At the 1996 Summer Olympics, countless medals were won by Christian Louboutin Shoes wearers, and the company sponsored many impressive European soccer team members.
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